When designing content for display on a digital sign, typography is often overlooked. Your choice of font says a lot about how you want your audience to perceive your brand, and it can make a huge difference on how legible your content is from certain distances. In this article, we will be discussing the recommended font sizes and types for digital signage.
Serif vs. Sans-Serif
- Two of the most important font styles to know are serif and sans-serif fonts. On some font styles, like Georgia, you may notice small decorative barbs attached to ends of the letters. A typeface with any decorative flourishes at the end of the letter is called a "serif" by graphic designers. Its counterparts are called sans-serif fonts, which do not contain serifs or decorative flair, and appear plain when compared to the serif fonts.
- Sans-serif fonts are best used for short snippets of text, as looks simpler and cleaner and it does not detract from the message of the text. Often, digital signage content is best displayed with sans-serif fonts, as the audience can view the text easily and quickly.
Screen & Font Size
When determining font size, the legibility of your content is imperative. Very seldom does it make sense to have a large block of text on digital signage, as this requires a closer viewing distance and longer attention span.
It’s important to note that legibility is not the same thing as visibility. Visibility is how easy it is to see that there is an image on a sign, but legibility is your actual ability to read the content on a display.
Keep your text on point
- There's not much point in digital signage if no one can read it, so ensure that your text size is optimized for the distance viewers will see your screen from.
|Distance from Screen||Font Size|
|15 ft||34 pt|
|20 ft||50 pt|
|25 ft||66 ptt|
|35 ft||100 pt|
|50 ft||133 pt|
|75 ft||<200 pt|
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