What are the recommended font sizes and types for Digital Signage?

When designing content for display on a digital sign, typography is often overlooked. Your choice of font says a lot about how you want your audience to perceive your brand, and it can make a huge difference on how legible your content is from certain distances. In this article, we will be discussing the recommended font sizes and types for digital signage.

Serif vs. Sans-Serif

Sans vs Serif
  • Two of the most important font styles to know are serif and sans-serif fonts. On some font styles, like Georgia, you may notice small decorative barbs attached to ends of the letters. A typeface with any decorative flourishes at the end of the letter is called a "serif" by graphic designers. Its counterparts are called sans-serif fonts, which do not contain serifs or decorative flair, and appear plain when compared to the serif fonts.
  • Sans-serif fonts are best used for short snippets of text, as looks simpler and cleaner and it does not detract from the message of the text. Often, digital signage content is best displayed with sans-serif fonts, as the audience can view the text easily and quickly.

Here are some examples of popular sans-serif fonts:

  • Roboto
  • Arial
  • Calibri
Examples of Sans-Serif Fonts
Examples of Serif Fonts

Here are some examples of popular serif fonts:

  • Georgia
  • Garamond
  • Times New Roman

Screen & Font Size

When determining font size, the legibility of your content is imperative. Very seldom does it make sense to have a large block of text on digital signage, as this requires a closer viewing distance and longer attention span.

It’s important to note that legibility is not the same thing as visibility. Visibility is how easy it is to see that there is an image on a sign, but legibility is your actual ability to read the content on a display.

Screen Size & Distance

Choose the right screen

  • How many feet away from the screen is your audience going to be?
  • Choose the right sized screen for the best viewing experience.
Selecting Screen Size
Font Size

Font Size

Keep your text on point

  • There's not much point in digital signage if no one can read it, so ensure that your text size is optimized for the distance viewers will see your screen from.
Distance from Screen Font Size
10ft 20 pt
15 ft 34 pt
20 ft 50 pt
25 ft 66 ptt
35 ft 100 pt
50 ft 133 pt
75 ft <200 pt



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